Real business… face-to-face

Retailers and distributors from more than 50 countries will leverage IFA Business, Retail & Meeting Lounges

In order to support industry and trade, meeting spaces in the IFA Business, Retail & Meeting Lounges will be offered as part of the IFA 2020 Special Edition. These B2B Lounges will be an exclusive meeting-point for retailers and manufacturers, with a relaxed atmosphere for efficient appointment coordination and successful discussions.

The IFA Business, Retail & Meeting Lounges enable meetings in a relaxed atmosphere. Only pre-registered trade visitors are admitted to this exclusive area in the City Cube.

Personal, trustful contact is and remains an essential foundation for successful business relations

In addition to more than 200 pre-registered retailers and distributors from Germany, including representatives of EK/servicegroup, Euronics, expert, EP: Electronic Partner, Telering and Media-Saturn Deutschland GmbH, more than 250 international retailers and trade visitors from more than 50 countries have already expressed interest in attending. Meanwhile, Euronics Deutschland eG is holding its annual general meeting on 6 September at the Berlin Exhibition Grounds.

“Personal, trustful contact is and remains an essential foundation for successful business relations”, said Dirk Koslowski, IFA Director.  “Through the IFA 2020 Special Edition, we would like to once again provide the best possible support to retailers and industry in their preparations for the end-of-year business. The IFA Business, Retail & Meeting Lounges are the first opportunity to meet face-to-face again and to coordinate strategies with retail partners,” Koslowski continued. “Even though the dimension and brand variety of this lounge area is inevitably limited due to current circumstances, the personal interaction is all the more important.”

EK/servicegroup, as a long-standing partner of IFA, is one of the participating retail co-ops looking forward to this opportunity.

Franz-Josef Hasebrink, CEO of EK/servicegroup said, “To us, IFA is an important driving force and always a fixed date in our calendar. We will be there again this year with our team, taking into account the very good security concept, in order to learn about exciting new products and innovations for our more than 4,000 affiliated retail partners. All market participants benefit from a strong IFA. For us as a Buying Association and thus a creator of networks between trade and industry, IFA is very important.”

For their part, key manufacturers are throwing their support behind the new IFA format, also present at the Global Press Conference. Matthias Ginthum, Chief Markets Officer (CMO), BSH Hausgeräte GmbH, said, “The world economy has been badly hit by the pandemic. The current developments give hope that our home appliance industry will recover somewhat faster than other industries. It is therefore all the more important now to work together to offer consumers attractive incentives. IFA is and will remain the most important showcase for trends and innovations. As the market leader, we are therefore taking advantage of the alternative concept of IFA 2020 and will present new answers and solutions for every consumer need with our equipment and digital services at the IFA Global Press Conference on September 3.”

Virtual Market Place and Xtended IFA support preparation and networking
By visiting the Virtual Market Place, trade visitors can already see who will be exhibiting, make appointments and purchase tickets for the IFA 2020 Special Edition. Just before and during the event, the virtual extension of IFA, IFA Xtended Space, offers additional networking options.