BISSELL showcases innovative Wet & Dry floor cleaning solutions at IFA 2020, underlining European market leadership in Wet & Wash category
BISSELL, number 1 Brand in Floor Care Appliances in the USA, are showcasing two exceptional product innovations at the IFA Global Press Conference 2020.
Highlight #1: BISSELL expands its award-winning 3-in-1 CrossWave assortment with a design wet & wash device in the premium price segment: The BISSELL CrossWave Cordless Max vacuums, mops and dries up to 100 square metres of hard flooring and area rugs in one go, with the freedom of cordless and with an undiminished battery power for up to 30 minutes. For improved results, the next generation of CrossWave Cordless has a XL multi-surface brush roll and offers improved edge reach.
Highlight #2: BISSELL introduces the actively mopping or powerfully vacuuming SpinWave Robot. With their first wet & dry robotic cleaner with rotating soft-pads, the floor care specialist defines new standards in the wet & dry-segment beyond the CrossWave product family. With SpinWave Robot BISSELL expands its portfolio in Wet & Dry to a previously unseen product range in the market.
BISSELL retailers capitalise on an internationally top-selling brand with strong growth ambition in Europe’s most fought for SDA market segment. According to GFK market data, BISSELL in Germany today heads the fast-growing category of Wet & Wash floor cleaners with a market share of 58% and also takes the lead in other European markets in this segment.
Apart from Wet & Dry, the home cleaning experts are also expanding their range of vacuum cleaners, by completing the stick vacuum portfolio with BISSELL MultiReach Active 21V. The device replies to the consumer request for an affordable motor-in-hand cordless stick and is available as MultiReach Active Pet 21V especially designed for households with pets. The stick vacuum cleaner stands out due to a unique motorized tangle-free brush-roll with no hair wrap and a manoeuvrable 2-in-1 stick, which can easily be transformed to a hand held cleaner. With the Easy Empty dirt tank and Clean Slide Technology a cleaner dust bin emptying experience is promised.
Innovating the Home Cleaning Routine for over 140 Years
With this year’s presence at the IFA Special Edition, BISSELL once again underlines its expanding market position in Europe. Since entering the international market only a few years ago, BISSELL is experiencing significant market growth. For over 140 years, it is BISSELL’s mission to make cleaning easy and effortless with smart floor care solutions for every need, delivering truly clean floors. In its 4th family generation, BISSELL’s passion for floor care has redefined the concept of clean with a range of innovative products such as wet & dry cleaners, hard floor cleaners, vacuums, and carpet deep cleaners, along with a full line of cleaning solutions.
Key selling points: BISSELL CrossWave Cordless Max:
- Powerful cordless 3-in-1 multi-surface floor cleaning device; vacuums, mops and dries up to 100m² in one go
- Suitable for sealed hard floors including tile, sealed wood floors, laminate, linoleum, rubber floor
mats and even freshens area rugs
- Dual Tank technology: Fresh and waste water tank separate, easy to remove and refill
Key selling points: BISSELL SpinWave robot:
- 2-in-1 wet & dry robot with interchangeable dirt and wet tanks
- Effective wet cleaning by 2 spinning soft pads, also suitable for sensitive floors
- Systematic and smart navigation
“Every Purchase Saves Pets” – the BISSELL Pet Foundation
The BISSELL Pet Foundation is a charitable non-profit organisation with a mission to help reduce the number of animals in shelters and to support organisations dedicated to the humane care and treatment of animals through pet adoption, spay/neuter programs, microchipping and foster care. Founded in 2011 by Cathy Bissell, BISSELL Pet Foundation is an extension of her long-standing love for animals and commitment to their welfare. The foundation has partnered with more than 2,000 shelters and rescues in every state in the US and is nowadays expanding activities in partnership with local pet foundations in main European markets. In 2018 alone BISSELL donated more than US$1m to support the life-saving work of the foundation.
IFA GLOBAL PRESS CONFERENCE
Hall 1.2 / Stand 212