Beyond 2020 – a vision and commitment for Europe

Exclusive Interview – Walter Ji – President of Huawei Consumer BG, Europe

Our commitment to innovation is demonstrated through our seamless, AI strategy and how it applies in Europe. It is also important to underline our commitment to our European operations, employees, relationships, designers, developers and other partners, as well as our commitment to the millions of European customers who choose and trust Huawei technology.

(…) people want a more seamless and connected life.

Can you expand on your “seamless AI strategy” and what this means for consumers?

At Huawei, we have long understood the trajectory the world is heading when it comes to technology and ultimately, people want a more seamless and connected life. In order to provide this, we have been committed to delivering our 1+8+N strategy. This is made up of our market leading smartphone, while other smart devices from Huawei along with third party products work seamlessly together using Huawei Share and HiLink. As a result, this combination forms an easy to use, completely connected experience across all user scenarios, whether at home, in the office, travelling, or focusing on health and fitness.

How has the Covid-19 crisis changed your outlook and future projections?

Throughout this unprecedented time, our customers, employees and partners have remained our number one priority, and they will continue to do so as we move forward. People’s needs and expectations of what technology can and should do for them is increasing and so looking ahead, we are continuing to focus our efforts on being at the cutting edge of the innovation and technology people will want in the future, to ensure the world can stay connected.

You are very dedicated to ecology. What is Huawei doing to advance the cause of sustainable development?

Huawei is very committed to building a better and sustainable future. To give you some examples, last year we succeeded in improving the energy efficiency of Huawei’s main products by up to 22%. We also used 1.25 billion kWh of clean energy in 2019, which is equivalent to reducing 570,000 tons of C02. We’re also continuing to focus on how we can maximise the utilisation of resources throughout the product lifecycle and last year, 86% of products returned to our company were reused and only 1.24% of its e-waste was landfilled. We’re also working hard to use more renewables.

Sustainability plays a key part in our plans for Europe in 2020 and beyond. For example, our next generation of flagship products will launch later this year with 20% less plastic in the packaging. Our ultimate goal is to get rid of single use plastics from all of our packaging.

What are your thoughts on the fact that IFA has taken the “bold” step of running a (limited) live show this year?


Technology has played a critical role in connecting people, as well as helping to keep many businesses afloat during lockdowns. We can’t underestimate the importance of events like IFA, which exist to showcase the latest products and innovations, as well as new solutions for consumers. We believe that this is vital as we continue to define the new role technology plays in our lives against this extraordinary backdrop.

Photo: Walter Ji, President of Huawei Consumer BG, Europe