TCL: a swathe of new products and technologies

TCL Electronics arrived at IFA 2020 Global Press Conference with the newest intelligent audiovisual processor among a full range of smart home appliances and highly anticipated sponsorships under a theme of “Switch on Possibility”.

After an announcement by Frederic Langin – VP Sales & Marketing – of a new sponsorship deal involving footballers such as Gianluigi Donnarumma in Italy, Saul Niguez in Spain, Harry Kane in the UK, Paul Pogba in France, Marco Rues in Germany, and Krzysztof Piatek in Poland, a number of major announcements were made by Marek Maciejewski, Product Development Director, TCL Europe.

With TV at the centre of the connected home, Maciejewski announced a number of new QLED TVs with improved local area dimming and pop-up cameras, powered by the new TCL PiPQ Engine Gen2 – an all-new processor. He also announced a joint venture for the production of inkjet-printed OLED.

TCL is expanding its mobile portfolio with two tablets. Eric Beton – Director Marketing TCL Mobile Europe announced the TCL 10 TAB MAX and MID, while the new-tech “eye-openers” included a new reflective (no backlight) tablet — TCL NXT PAPER, and a rollable OLED smartphone display.