Deals – face to face at IFA

The IFA Business, Retail & Meeting Lounges have been a major success at this year’s IFA Special Edition. Over the three days of the show, this “trade only” area in the City Cube enables meetings in a relaxed atmosphere.

In addition to the hundreds of pre-registered retailers and distributors from Germany, including representatives of EK/servicegroup, Euronics, expert, EP:Electronic Partner, Telering and Media-Saturn Deutschland GmbH, more than 250 international retailers and trade visitors from more than 50 countries registered to attend.

Participating brands include Panasonic, Sinotunity GmbH, Neato Robotics Inc., IDCP BV, Simfer ic de vis Ticaret A.S., LG Electronics Deutschland GmbH, Bleu Jour Sarl, Grundig Intermedia GmbH and Beko Deutschland.

The Business, Retail & Meeting Lounges are supplemented by a reseller area, which has been bringing together trade visitors and exhibitors as a B2B marketplace for 20 years in cooperation with the Global Fairs TT fair.

In the Panasonic area, we spoke with Kai Hillebrandt – Managing Director for German speaking countries at Panasonic – and new Chairman of the Advisory Board of the German Industry Association gfu. He says the team from Panasonic Germany has been very busy throughout the show: “It’s been a unique chance to talk to all our business partners. All the main players are here from Germany’s buying groups, but also from a number of other countries”, says Hillebrandt. “It is of vital importance for us to have a presence here. We are doing business. But touching and experiencing the products is highly important, which is why we are really looking forward to IFA 2021.”

Meanwhile, Jessica Schnabel, Public Relations Expert, Grundig Intermedia GmbH, told IFA International the show had been a success for her company – with back-to-back meetings in the lounge with trade reps and journalists.

Photo: Panasonic’s German “Dream Team” at the Business, Retail & Meeting Lounge area – (L-R) Managing Director, Kai Hillebrandt, with Sales Director, Michael List and Head of PR, Michael Langbehn