LG delivers a holographic presentation

by Bettina Badon

At IFA 2020, LG Electronics presented a new consumer experience unlike any previous IFA show. LG CTO Dr I.P. Park took to the stage in hologram form to talk about “Life’s Good from Home”, the company’s vision for the future. LG’s future vision is centred on the three core home values of care, convenience and entertainment.

“These unprecedented times have made us more uncertain about the future,” said Dr Park, adding, “LG believes this presents a unique opportunity to make real change in the world by realising a new potential for the home.”

LG’s AI platform, LG ThinQ, continues to evolve, creating new services, solutions and business models. “LG ThinQ is the beating heart of our life-enriching innovative experiences,” said Dr Park, who went on to present LG’s CLOi line of robots, that can provide a safe, socially distant way to deliver services in restaurants and hospitals.

Dr Kim Kyung-ho, executive vice president of the LG’s Business Solutions Europe, followed Dr Park on stage to introduce LG ThinQ Home. An actual living space and complete home solution in the South Korean city of Pangyo known as Korea’s Silicon Valley, ThinQ Home is a (totally energy self-sufficient) real demonstration of LG’s Life’s Good from Home vision as the ideal future residence designed to deliver a safer, more convenient lifestyle through the company’s latest appliances and IT technologies.

Photo: LG CTO Dr I.P. Park appears on stage in hologram form at IFA 2020