Morning Briefing by Jens Heithecker – IFA Business, Retail & Meeting Lounges 2020: preparing for the end-of-year business

Welcome to Day 3 of the IFA Special Edition. I am pleased to say that this again is THE place to do business in the run-up to Christmas. Indeed, after many months without personal meetings, IFA Business, Retail & Meeting Lounges 2020 have finally presented the opportunity for trade and industry to meet face-to-face and prepare for the end-of-year business in 2020.  A large number of international brands are participating, meaning real deals face-to-face. Another important advance has been made this year. Starting with the Special Edition, GfK is providing the IFA community not only with its trusted insights, but also with predictive business recommendations to help players make the right decisions. GfK has been working with IFA for many years and the cooperation has proven to be very successful. GfK has also been a trusted partner for the industry for over 85 years. Their valued data and analytics are a real asset to the industry and trade. Their new proprietary AI-powered software platform “gfknewron”, co-developed by the company’s key clients, will be a real boon to the market. And this partnership now extends to the global IFA family, including CE China and CE Week in the USA.

Photo: Jens Heithecker, Executive Vice President, Messe Berlin Group / IFA Executive Director