At the Haier group press conference on Thursday afternoon, Yannick Fierling, European CEO of the group, made a number of key announcements, ranging from innovations in the IoT ecosystem to the launch of a number of new products and solutions.
IFA 2020 was, according to Fierling, the “ideal scenario to anticipate the user experience the brand Haier is working on”, with the launch of a new range of connected wine cellar and the debut in the built-in segment, with the preview of a new range of ovens, induction hobs and hoods. The new Series 4 built-in range is, says Fierling, the first and only range of products fully Artificial Intelligence-driven.
Candy continues its mission in providing solutions to simplify the consumers’ everyday life with the launch of the new Nova range of washing machines, that further evolve the concept of Smart Washing. Hoover focused on wellness and healthy lifestyle, proposing a series of innovations for the care of the home and the environment, with the launch of a new wellbeing ecosystem line – “H-abitat” – made up of a robot vacuum cleaner, an air purifier and a sensor.
Fierling spoke of the launch of the new hOn App, which can manage all the group’s products and services with a single solution — flanked by a series of major partnerships with technology and digital service providers, the latest of which is the one signed with Vivino, that will allow users to recognise and catalogue thousands of wines, to optimise the functionality and experience of the Haier premium range of Wi-Fi wine cellars.
“Haier is the world’s first and only IoT ecosystem brand”, said Fierling, adding, “We were also the fastest growing company in Europe in 2019… and the growth continues.”
Photo: Yannick Fierling – CEO, Haier Europe presents new Haier AI cooking range