We asked photographer David Nivière – an “IFA regular” to give us his thoughts on this Special Edition…
The organisation was as exceptional as it always has been. The welcome offered by the IFA staff was highly professional and fluid. The press conferences were all interesting and well presented. It was great to discover so many new technologies and ideas after all we’ve been through.
For me it was important to be here, to follow the market evolution. What marked me the most was the enthusiasm of all the people here – both on the exhibitor side and among my fellow media workers. The fact that there were some presentations done by videoconference came as part of the new normal, and this has been a learning experience for everyone. While respecting health and safety regulations, it has been possible to see and touch new products at the stands – of course each product was cleaned after being touched.
IFA has shown us that when everyone is disciplined, events like this can indeed take place.