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Communication and connectivity take centre stage at IFA 2024

Communication and connectivity are some of the industry’s hottest themes right now,…
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100 years of innovation: IFA 2024 lights up Berlin

This year, IFA celebrated its 100th birthday by looking back at its…
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“Gen Z values authenticity and transparency in brands”

IFA International caught up with Nour Idelbi, speaker at IFA this year…
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Significant moments from IFA’s first 100 years

IFA marks its centennial in 2024, one hundred years full of ground-breaking…
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Innovative products making consumers’ lives easier

IFA International joined Enrico Hoffmann, Head of Sales and Marketing Central Europe,…
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The China Household Appliance Innovation Awards showcase the top products in the industry at IFA 2024

In conversation with IFA International, Wu Haitao, Assistant Dean of CHEARI, organiser…
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100 years of innovations

As this year’s show wows visitors with the consumer electronics and home…
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MIDEA presents “game changing” indoor hybrid heat pump at IFA 2024

The Midea Group is taking the shift toward heat pumps a step…
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Smart cooking on the rise: Innovations driving growth in 2024

The small kitchen appliance market is showing signs of saturation, particularly in…
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“We’re focused on showing off innovative tech that pushes the limits of what AI can do”

IFA International sat down with Hur Sung Wook, President of South Korea’s…