Read the full content or go through the digital publication At home needs and digitisation power industry While IFA is taking …
Category: Day 2

Morning Briefing – by Jens Heithecker
Digital innovation and future mobility on the stage Welcome to Day 2 of the IFA 2020 Special Edition. Like yesterday, …

Opening conference sets positive tone
The opening conference at 9:30 am yesterday sought to “cut through the noise”. IFA Director Jens Heithecker introduced Kai Hillebrandt, …

Home Appliances – a “sweet spot”
People have spent a much larger amount of their time at home this year than usual. We asked Roland Hagenbucher, …

Technology in the COVID-19 era
Stay-at-home economy boosts sales of e-sports laptops and peripherals – spotlight on Taiwan As consumers have significantly cut down on …

Press Conferences at IFA 2020
DAY 2 – 4.9.20 9:30 – 9:45 Messe Berlin & GfK Opening Conference Room 3² 9:45 – 10:30 Miele Press …

Comprehensive protection with TP-Link Home Shield
ADVERTORIAL The company is working with Avira to provide comprehensive protection for home networks. With integrated Home Shield features, TP-Link …
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New RETAIL NEXT format plans for retail experiences of the future
Retail has a future, but what will it look like? How can retailers benefit from changing consumer behaviours? Why do digital …
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OiSHi mobile air cleaner features electrostatic filter and negative ion technology
ADVERTORIAL The portable OiSHi air purifier sports a bespoke high-performance electrostatic filter, stopping even the tiniest particles, even to a …
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Towards an electric future
Opel CEO Michael Lohscheller addresses impending challenges at SHIFT Mobility SHIFT Mobility this year is a forum for global insights …