The success of IFA over the years has come very much from the willingness of its organisers, Messe Berlin, to …
Category: News
SENIOR CHINESE DELEGATION AT IFA
Top officials from China’s Guangzhou Municipality have travelled to Berlin to visit IFA in the run-up to CE China. Zhiying …
SUSTAINABILITY IS NO LONGER A GOAL, IT’S A BUSINESS MODEL
Finding ways to solve the world’s environmental challenges was a key theme of Arçelik CEO Harkan Bulgurlu’s IFA NEXT keynote. …
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TRACTIVE SETS PACE IN PET TRACKING DEVICE
An Austrian-based manufacturer of GPS pet tracking devices since 2012, Tractive’s motto is simple but effective: “To strengthen the bond …
BELKIN SHOWCASES CONNECTED CREDENTIALS
Now in hall 3.2, the Belkin International stand has been designed to give trade visitors a seamless introduction to products …
ROKU MAKES MOVES ON EUROPE
Opening his IFA NEXT keynote, Roku CEO and founder Anthony Wood reminded the audience of his own background: “I have …
HAPPY FRIZZ ZERO DELIVERS SUPERIOR PERFORMANCE
Biotech Trentino, the company that created the Happy Frizz brand, is at IFA with its new Happy Frizz ZERO product …
LIFX UNVEILS WORLD’S FIRST POLYCHROME SMART LIGHT BULB
ADVERTORIAL Made possible by a tower of “uniquely addressable” LEDs inside the bulb’s casing, the Candle Colour is the first …
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TOSHIBA DRAWS ON ITS JAPANESE HERITAGE
Toshiba is launching a comprehensive product line-up at IFA including a new range of refrigerators, washing machines, microwave ovens and …
LAURASTAR: THE NEXT GENERATION
On the eve of its 40th anniversary, Swiss ironing products brand Laurastar has announced the successors to CEO and founder …