Feedback from Leading Actors


Roland Hagenbucher – Siemens – CEO

CEO Siemens Home Appliances Germany - Roland Hagenbucher

“We value the IFA especially as a Showcasing platform too, where people can experience first hand the added benefit offered by our products. We, therefore, welcome everything that reinforces the sense of experience and entertainment of the trade fair.”


Dieter Mathys – Expert International GmbHManaging Director

DIETER MATHYS Managing Director -Expert International GmbH

“Mandatory reading in the morning. Helps to navigate better in the sprawling jungle of information.”


Lars Felber – Director PR at Eve Systems – ELGATO

Lars Felber ELGATO -Director PR at Eve Systems.

“The show daily is IFA’s morning greeting to both visitors and exhibitors. Together with the app, it’s an attractive and entertaining tool for planning your day at the fairground.”


Hans Carpels – Euronics Belgium CVBA – Managing Director  |  Euronics G.E.I.E. – President 

“We are big fans of IFA, and it isn’t IFA without IFA International – it is how we start each day at the fair, orienting ourselves and catching up on what is going on around us.”





Lutz Burneleit – EK Service Group Divisional Manager Household Appliances

“Fairs like the IFA are full of information. Guidance is absolutely necessary to keep a clear view. And this is exactly, what the IFA International provides. Sector information, news trends, manufacturer news and dates as well as opinions and forecasts will be put in a nutshell during the fair. At the same time, the articles provide a good basic for conversations with retailers and manufacturers. In spite of hectic days of fair we do not want to miss the IFA International.”


Dieter Mathys – EXPERT International- Managing Director

“I like it and read it daily, because the information given is relevant, up to date and short/to the point.”






Sylke Rohbrecht – ALSO Deutschland GmbH – Managing Director Supply

“On a visit to the IFA you can only get a taste of everything that’s happening at the fair. So it’s great to get a further overview of the IFA and of other topics of interest – that’s the value of the daily newspaper.”


Joseluis Takahashi – LINE CorporationDevelopment Center,  Technical Consultant & Product Owner

“Lots of interesting articles and information on market trends are very useful from business side.”






Karl Trautmann – ElectronicPartnerMember of the Management Board

 “One gets an overview each morning on different highlights and innovations. It’s simply a great summary of a great event.”



Klaus-Peter Voigt – Media Saturn HoldingCPO

“I start my day with the magazine – usually when I enter the exhibition grounds on my way to my first appointment”



Franz Schnur – telering Marketing GmbH & Co. KG  – Managing Director

“For me IFA International is not only the must-read during the show, but I use it also as a comprehensive information source afterwards”



Sebastian James – Dixons CarphoneCEO 

“It’s a great reference guide. It gives you a really good overview right up-front. It’s a “mini-IFA in your hands.”


Thierry de la Tour d’Artaise – SEB GroupCEO

“I actually believe it’s the best quality I’ve seen. Really… it is very interesting. I was amazed, when I visited IFA International’s offices at the show in Berlin, as the team was doing a fantastic job. The magazines are very, very high quality and bring to the readers a lot of insights and knowledge on the groups, the products, and the trends.”



Harald Friedrich – Robert Bosch Hausgeräte GmbHManaging Director

“At IFA, IFA International is the most powerful way to reach out to the industry, it’s concise and therefore quick to read which is important to for time-pressed people, and I like the fact that it is also online for much broader availability.”

Reinhard Zinkann – Miele GroupManaging Director and Co-Proprietor

“My response to that is brief: Topical, interesting and informative.”








Dragan Petric – Bug magazine Executive Editor | EISA – Mobile Devices Expert Group Manager

“With so many halls and booth at Messe Berlin and so much going on besides the exhibition (conferences, music performances, presentations…) you need a digest version on everything important you’ve missed yesterday or you don’t want to miss today or tomorrow. The official daily will be your perfect assistant on this journey through the future of technology, guiding you to the most interesting points of interest.”


Jaime Rivera – Pocketnow – Multimedia Manager

“IFA International in a word is awesome. Again, the complexity of the show given how complete it is, is just hard to grasp. IFA International is the only way to keep up. It’s a crucial tool in being able to stay on top of the show and make the best of it.”