Feedback from Leading Actors


Karl Trautmann, Member of the management board, Electronic partner

electronic partner_Karl Trautmann (6)I will spend five days minimum at IFA. I still won’t be able to discover all trends and visit all industry partners. Therefore IFA International is a perfect magazine to have an overview on highlights and get some inspiration what to visit in my limited spare time.

Jochen Pohle, Home Department Manager, EK Service Group EK HOME

“Goethe once said that ‘you only see what you know’. Given the overwhelming flood of information associated with a global trade fair such as the IFA, it is incredibly useful to receive well-presented news about product trends, exhibitors and trade fair events.
IFA International delivers exactly that and, considering the tight time frame, this has become a vital landmark for us.”

Dieter Mathys, Managing Director, Epert International GmbH

DIETER MATHYS Managing Director -Expert International GmbH

“Mandatory reading in the morning. Helps to navigate better in the sprawling jungle of information.”

Hans Carpels, President, Euronics International

“We are big fans of IFA, and it isn’t IFA without IFA International – it is how we start each day at the fair, orienting ourselves and catching up on what is going on around us.”

Klaus-Peter Voigt, CEO, European Retail Alliance

“I start my day with the magazine – usually when I enter the exhibition grounds on my way to my first appointment”

Franz Schnur, Managing Director, telering Marketing GmbH & Co. KG

“For me IFA International is not only the must-read during the show, but I use it also as a comprehensive information source afterwards”

Sebastian James, former CEO, Dixons Carphone

“It’s a great reference guide. It gives you a really good overview right up-front. It’s a “mini-IFA in your hands.”

Lutz Burneleit, Former director comfort, EK Service Group

Lutz Burneleit- ek service (2)

“It’s not only end customers who are looking for clear guidance. Industry professionals look forward to world trade fairs – like IFA – too, for structured, up-to-date, and well-prepared information. And that’s exactly what IFA International delivers. For us, this newspaper is a welcome, reliable companion for busy days. If this format were not available, it would need to be invented!”

Sylke Rohbrecht – ALSO Deutschland GmbH – Managing Director Supply

“On a visit to the IFA you can only get a taste of everything that’s happening at the fair. So it’s great to get a further overview of the IFA and of other topics of interest – that’s the value of the daily newspaper.”

Joseluis Takahashi – LINE CorporationDevelopment Center, Technical Consultant & Product Owner

“Lots of interesting articles and information on market trends are very useful from business side.”



“I think that IFA International is a useful tool for every visitor to see through this amazing exhibition and its protagonists with a keen eye.
Here at IFA, like in few other occasions, the progress and level of advancement reached by technology and innovation can be seen and appreciated – understanding how this will change our everyday life. This magazine makes all this clearly and quickly visible.”

Hakan Bulgurlu – ArçelikCEO

“IFA International is a reliable information resource that every participant can receive a credible and up-to-date information about the trade show, companies, products and much more. It gives a great insight to the latest market trends and what you will witness in one of the world’s leading trade show for consumer electronics and home appliances.”

Hans Wienands – Hisense – Senior Vice President

Hisense_Hans Wienands_ Image rights Andi Werner-1IFA International provides a great publication base, reaching out to a vast audience enabling us to maximize our brand presence precisely in our target-group.

Mr Kim – Kuvings – CEO

CEO of Kuvings2.jpg

IFA International has become the excellent marketing tool for our company during the IFA to increase the traffic to our booth.  At the same time, it is also a good introductory tool for our new products to the various companies at the show. 

Roland Hagenbucher – Siemens Home Appliances GermanyCEO

“IFA International – reading the Official Show Daily is a must for us at the Siemens Home Appliances stand. Whether it’s trends, highlights or background information, this is where we find out all we need to know about the current trade fair day.”

Harald Friedrich – Robert Bosch Hausgeräte GmbHManaging Director

“At IFA, IFA International is the most powerful way to reach out to the industry, it’s concise and therefore quick to read which is important to for time-pressed people, and I like the fact that it is also online for much broader availability.”

Reinhard Zinkann – Miele GroupManaging Director and Co-Proprietor

“My response to that is brief: Topical, interesting and informative.”

Mr.Jo Seong-jin – LG – CEO, Dr. I.P. Park – LG – CTO

[LG][Photo] CEO Mr. Jo Seong-jin-1[LG][Photo] CTO Dr. I.P. Park-1

IFA is a significant and massive consumer electronics event, the official show daily is a helpful tool for attendees to identify products being shown and how to find them.

Thierry de la Tour d’Artaise – SEB GroupCEO

“I actually believe it’s the best quality I’ve seen. Really… it is very interesting. I was amazed, when I visited IFA International’s offices at the show in Berlin, as the team was doing a fantastic job. The magazines are very, very high quality and bring to the readers a lot of insights and knowledge on the groups, the products, and the trends.”

Rod White – TP Vision – Global Head of Design Philips TV

Rod White, TV TP VisionIFA also allows us as designers to network within the design and business communities and the daily IFA International is a morning ritual read to get up to speed and start each day on the fair.

Richard Campbell – Tp vision – CRO Bowers & Wilkins

Richard Campbell CRO Bowers & Wilkins Tp visionIFA is a significant and massive consumer electronics event, the official show daily is a helpful tool for attendees to identify products being shown and how to find them.

Chaim Piekarski – Polaroid – Co-Founder & CEO of C+A Global

polaroid_Chaim PiekarskiIFA International is a significant reference point at the show.  With the show as large and as busy as it is, it’s virtually impossible to see and absorb it all in 6 days. IFA International provides a current synopsis of what you need to know.

Lars Felber – Director PR at Eve Systems – ELGATO

Lars Felber ELGATO -Director PR at Eve Systems.

“The show daily is IFA’s morning greeting to both visitors and exhibitors. Together with the app, it’s an attractive and entertaining tool for planning your day at the fairground.”


Dragan Petric – Bug magazine Executive Editor | EISA – Mobile Devices Expert Group Manager

“With so many halls and booth at Messe Berlin and so much going on besides the exhibition (conferences, music performances, presentations…) you need a digest version on everything important you’ve missed yesterday or you don’t want to miss today or tomorrow. The official daily will be your perfect assistant on this journey through the future of technology, guiding you to the most interesting points of interest.”

Jaime Rivera – Pocketnow – Multimedia Manager

“IFA International in a word is awesome. Again, the complexity of the show given how complete it is, is just hard to grasp. IFA International is the only way to keep up. It’s a crucial tool in being able to stay on top of the show and make the best of it.”