|DOSSIER SPECIAL Marché Français|
|MAP PRO NEWS|
|GASTRONOMY & WINE TOURISM|
|REGIONAL SPOTLIGHT: EUROPE|
|WHERE TO GO IN PARIS|
EN ROUTE…TO INTERNATIONAL HORIZONS
IFTM Top Resa Map Pro 2016 accelerates its positioning as a world scale event
The strategy of Frédéric Lorin, who has taken the helm of IFTM Top Resa MAP Pro is clear: ensuring that the brand and image of the show on an international level enable it to compete with the biggest trade events around the globe. This ambition is legitimate for the reference show in a nation where tourism plays a major role in the overall economy – as underlined by Matthias Fekl, Secretary of State for Foreign Trade, Tourism Promotion and French Expatriates (pictured left). The exhibitors and international visitors have answered the call, as the show this year will be hosting more than 160 destinations and the number of professional visitors should top the 32,000 mark. While around 22% of these visitors were foreign last year, this level is also expected to rise in 2016.
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REGIONAL SPOTLIGHT EUROPE
Despite tough times for the industry in Paris and Nice following recent tragic events, tourism in Europe continues to grow at a healthy rate. In the first half of 2016, the UNWTO reports a 4% Y/Y rise across the continent. Northern Europe and Central and Eastern Europe (both at +6%) in the lead, were followed by Southern and Mediterranean Europe (+4%) and Western Europe (+3%).