Haier Europe has reported on the progress the company has made in the past 12 months, which included becoming the …
Tag: Yannick Fierling
HAIER’S CANDY ACQUISITION STRENGTHENS ITS EUROPEAN FOOTPRINT
Yannick Fierling – CEO – Haier Europe talks strategy… and about this year’s star products China’s Haier is one of …
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GPC POWER BRIEFINGS INTRODUCE THE WORLD’S MEDIA TO WHAT’S HOT IN 2019
A series of power briefings at the IFA Global Press Conference (GPC) in Andalusia, Spain, enabled journalists to get a …
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HAIER STEPS-UP GROWTH ACROSS EUROPE
Haier has outlined ambitious plans for Europe, announcing that it will invest €860.5m over four years to develop its business …
APPLIANCE GIANT HAIER HAS ITS SIGHTS ON EUROPE
The biggest domestic appliance maker in the world, Haier’s performance is even more impressive in terms of growth, with Fierling …
Stand out Stand – Haier
With one-in-five homes owning a Haier appliance, according to the Chinese manufacturer, it was normal to see that Haier had …
Zero Distance to the End User
As a worldwide leader with 13.6% market share according to Euromonitor in 2016, Haier is leading in Asia with its …
Haier Fridge-Freezer Prolongs Food Life
Yannick Fierling, Haier Europe’s CEO, told journalists at its IFA press conference, that Haier is unveiling “the biggest range of …