Xbox joins Samsung Gaming Hub

Samsung Electronics have announced that Microsoft’s Xbox is joining Samsung Gaming Hub, a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs and 2022 Smart Monitor Series.

Samsung Gaming Hub will, according to the manufacturer, become the world’s first Smart TV platform to include the Xbox app on Smart TVs.

With this partnership, Samsung Gaming Hub users are now able to stream over 100 games through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from the likes of Bethesda Softworks.

Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for what the manufacturer describes as a “better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners”.

In addition to the Xbox app offering hundreds of games via Xbox Game Pass, in a statement, Samsung says gamers can also look forward to an amazing gaming experience with minimised latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.


“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

Revealed in January 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik. It will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30.

Enhanced Smart Hub: Everything in One Place

According to Samsung, “The Smart Hub on the 2022 lineup brings every aspect of the smart TV experience into one, easy-to-navigate screen. Powered by Tizen, the new interface classifies all features and content into three convenient tabs for more intuitive use.”

Within the screen’s content section, content and entertainment are intelligently organised into three tabs: Media, Gaming Hub and Ambient on Samsung TVs, and Media, Gaming Hub and Workspace on Samsung smart monitors.

As people use their TV or Smart Monitor over time, Smart Hub’s intelligent interface learns from their viewing patterns and preferences across their favorite platforms and services. Following this, it is able to make “smart” recommendations as to viewing choices.

Gaming Hub is Samsung’s all-new game streaming discovery platform where players can” jump into” the games they love faster, with no downloads or storage requirements, making it an “all-in-one destination for easy and intelligent access” to their favorite games.


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