22 May 2023

Gorenje strengthens its commitment to European Handball as an official partner for the EHF EURO 2024 and 2026


Gorenje strengthens its commitment to European Handball as an official partner for the EHF EURO 2024 and 2026


A long-term partnership with the European Handball Federation is what solidifies Gorenje’s commitment to the sport

Gorenje has a rich history of involvement in European handball, having started its sponsorship journey at the Men’s EHF EURO 2018 in Croatia. The brand’s presence continued in subsequent championships in 2020 and 2022.

Capitalising on the success of their partnership with the men’s events, Gorenje has now extended the project to include the Women’s EHF EURO in 2024 and 2026. This long-term agreement was facilitated by Infront Sports & Media, the European Handball Federation’s exclusive media and marketing partner.

Enhanced sponsorship package offers visible and digital rights for Men’s EHF EURO 2024

Looking ahead to the Men’s EHF EURO 2024, Gorenje has enhanced its sponsorship package to include a range of visible and digital rights. Among the digital rights, the company will have the opportunity to present the regular Top-5-Goals clips and the official in-app match predictor of the EHF EURO.

Additionally, the team will be able to organise half-time activities and continue their successful #simplyfans sponsorship communication platform, which has been actively engaged in European handball and football since 2017.

Martin Hausleitner, EHF Secretary General, praises the global activation of the Gorenje partnership

Martin Hausleitner, EHF Secretary General, expressed his delight in extending the partnership with Gorenje for the next four EHF EURO events. He commended the strong collaboration that has allowed the firm to activate its sponsorship globally and reap the benefits of association with Europe’s premier handball competition.

This partnership also represents an important milestone in the development of women’s handball.

Alenka Potočnik Anžič highlights brand awareness and ESG alignment as key factors in extending the partnership

Alenka Potočnik Anžič, Marketing Director of Hisense Europe, emphasised the brand’s significant return on investment and increased media exposure since their partnership began in 2017.

The decision to extend the partnership was driven by Gorenje’s desire to enhance brand awareness and strengthen its position in key European markets. Moreover, this commitment aligns with the brand’s ESG strategy, which shows support for gender equality.

James Chubb acknowledges Gorenje’s recognition of the value in sponsoring EHF events

James Chubb, Head of Handball at Infront, highlighted Gorenje’s recognition of the value in sponsoring EHF events. The long-term commitment to men’s handball has provided extensive exposure throughout Europe, and now, this new agreement expands its presence to include women’s handball in 2024 and 2026.

This expansion reflects the growing interest in women’s handball and sports in general, attracting a larger and more diverse audience.

A commitment to developing handball across genders with diverse audiences

The partnership between Gorenje and the EHF signifies a mutual commitment to promoting and developing handball, both in the men’s and women’s game.

It also presents an opportunity for the Gorenje brand to engage with consumers on a broader scale, attracting diverse audiences and reinforcing its position as a leading appliance brand in Europe and beyond.

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