IFA 2022 to be “most crucial for the industry and without compromise”

“IFA 2022 is going ahead. Full size, real life, as a hands-on, on-location event without any compromise”. This was the opening statement from IFA executive director Jens Heithecker at this year’s IFA Global Digital Press Conference on 27 April.

Taking place at Messe Berlin from 2 – 6 September, IFA 2022 will be “a crucial show at a crucial time for the industry”, according to Heithecker. “And it could not happen at a better time,” he added, when “the past two years have seen an extraordinary boom for technology.”

“Now is the time to make sure that this boom is not a one off,” he said, “and that it does not simply fade away. And we stand ready to help, so that the next generation of innovative services and devices finds an audience and finds consumers.”

“This will be a show that you don’t want to miss”

Heithecker confirmed that 15 out of 20 of the show’s biggest exhibitors have already confirmed they will be present and that they will be exhibiting in an equally significant a way as back in 2019.

Other highlights of the show announced included the Opening Keynote by Qualcomm CEO Cristiano Amon, with more keynotes set to be announced in the coming months.

In addition, IFA NEXT will be back in full swing, showcasing the very best in future innovation including AI, IoT and connected home. “It will do what IFA NEXT does best,” added Heithecker; “Bring together the world’s best innovators, research institutes, promising start-ups and forward-thinking businesses, and explore the latest technology trends to show how they will transform every day consumer living.”

On May 5, IFA NEXT will also host an exclusive event in Berlin to launch the EWave X, the newest electric vehicle from “hugely innovative German technology start-up,” Next.e.GO, which will feature an appearance from well-known Brazilian footballer Neymar. The event will be streamed live and details will be announced in coming days.

Berlin Photo Week will be running concurrently with IFA 2022, and will be partnering with world-famous photography agency, Magnum Photos, which will celebrate its 75th anniversary at the show. “It will be a feast for your eyes,” Heithecker said.

Finally, Shift Mobility will return to Berlin from 1-6 September 2022, focusing on “how sustainability and technology are driving mobility.”

And those who cannot attend in person will not miss out, as there is still a comprehensive and extensive virtual programme, allowing for convenient access to “the real-time stuff that has always brought you to Berlin, such as all the important press conferences and all the keynotes that you want, and need to see.”

“This will be a show that you don’t want to miss,” Heithecker said.

For more IFA 2022 news, click here.

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