2 Sep 2022

Liebherr looks to the future of freshness with new innovations at IFA2022


Liebherr is showcasing its latest appliances with high levels of energy efficiency, freshness solutions and smart technologies at IFA 2022 under the motto “Shaping the future of freshness”

The specialist for refrigeration and freezing will be demonstrating on Stand 201 in Hall 2.1 how its wide range of innovative products will help achieve a more sustainable lifestyle. From the company’s patented BioFresh technology to its shopping list app HNGRY, the company’s freshness technologies will help its customers reduce food waste and save energy.

BluRoX technology uses ground lava rocks for optimal cooling and freezing

Liebherr-Hausgeräte is the first to produce freezers with a vacuum-perlite-technology. The company’s innovation is called BluRoX and ensures a particularly energy-efficient insulation, with energy efficiency class “A” and “B”. BluRoX uses a vacuum in combination with finely ground lava rock, so-called perlite, for insulation instead of the conventional foam elements. This combo creates an unsurpassed energy-efficient and at the same time compact solution for cold insulation, the company says.

In order to have as little impact on the environment as possible, the company is also constantly looking to extend the service life of its refrigerators and freezers by putting them through rigorous testing.

“Our innovation BluRoX makes it possible to manufacture refrigerators and freezers with unprecedented energy efficiency classes. As a specialist in refrigeration and freezing, Liebherr is thus once again demonstrating its high innovative strength and continuing to move consistently in the direction of a circular economy,” says Steffen Nagel, Managing Director Sales & Marketing at Liebherr-Hausgeräte GmbH.

Hall 2.1 / Stand 201