19 Aug 2022

IFA Virtual helps trade fair visitors plan for what’s to come at IFA2022 while ensuring they don’t miss a beat


IFA Virtual helps trade fair visitors plan for what’s to come at IFA2022 while ensuring they don’t miss a beat

The new virtual B2B platform, IFA Virtual, augments the programme of events on the ground for people visiting IFA 2022 in Berlin

This year, a large variety of content will be made available on the new virtual platform in preparation for the show, which will see numerous well-known brands from the home electronics industry come together in over 30 exhibition halls on the Berlin Exhibition Grounds between 2 and 6 September.

Free registration is now open for virtual platform which among many other features allows trade visitors and exhibitors to network with other actors within the tech industry, exchange views and opinions and book appointments with established customers.

IFA Virtual also provides a list of exhibitors and product highlights, so users can get an overview of the global brands which will be represented at IFA 2022. An interactive hall plan shows the areas where exhibitors will be located on the exhibition ground. This way, visitors can plan in advance and schedule meetings accordingly.

The platform is therefore designed to help visitors start planning their visit by creating a free of charge a personal profile and getting in touch with exhibitors, trade visitors and speakers in the run-up to the show in September.

Unlocking a live and on-demand programme

All of the keynote speeches taking place at IFA2022 will be live-streamed on IFA Virtual so those who cannot attend in person can tune in. All of the other convention formats taking place at the Berlin Exhibition Grounds will also be available on the platform a day later as videos on demand. This includes the programmes of IFA NEXT Innovation Engine, the IFA+ Summit and the SHIFT Mobility conference.

IFA Virtual is therefore the perfect tool to ensure visitors don’t miss key events taking place at IFA 2022, the world’s most significant trade show for consumer and home electronics. With a record number of new products being unveiled, the event serves as the main market place for key retailers, buyers, and experts from the industry and media.

Other virtual spaces like IFA Global Markets and the IFA Special Areas including IFA NEXT, Smart Home, the iZone and Reseller Park, as well as SHIFT Mobility, also provide trade visitors with a concise overview and descriptions of all exhibitors.

The wide range of keynote speeches taking place at IFA2022 will explore the current and future developments of all relevant IFA segments: lifestyle, telecommunications & infrastructure, TV & entertainment and home appliances.

This year’s IFA Summit, under the heading “In the Face of Disruption De/Globalization – The Universal Remedy”, will bring together national and international experts to discuss the opportunities and risks of deglobalisation.

The IFA NEXT Innovation Engine will seek to answer the question – What does the future look like? – and will be presented on stage by research institutes, start-ups, associations and other industry and science experts.

More than 50 speakers are expected to attend the SHIFT Mobility Conference, under the banner “The mobility event without limits”, to explore the latest technology and developments which are shaping the future of mobility.

How to register for IFA Virtual ahead of the show

Trade visitors, exhibitors or media partners can register for the IFA Virtual online free of charge with their email address ahead of the trade show. The same applies for ticket holders who are looking to explore this year’s programme and the list of world renowned brands who will be attending the show.

For those wishing to attend IFA2022 who do not have a ticket, these should be purchased online well in advance as there will be no ticket sales on site and no registration desks at the entrances.

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