14 Apr 2023

OpenFortune uses AI to deliver creative advertising via fortune cookies

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OpenFortune uses AI to deliver creative advertising via fortune cookies

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One of the fastest growing media platforms OpenFortune uses digital fortune cookies to deliver advertising at 47,000 restaurants in the USA

The company has announced a transformational shift in its content creation strategy by embracing OpenAI’s ChatGPT for writing fortune messages. This move will enable OpenFortune to effectively provide an unlimited number of completely new, unique fortunes to millions of consumers dining at restaurants and at home, all while maintaining the integrity of traditional fortune cookies.

Throughout more than 100 years of the fortune cookie, only several thousand have been in circulation. But after extensive market research, OpenFortune determined that its AI-driven platform produces never-before-written and more appealing fortunes, at an exponentially faster rate.

This ensures that people are less likely to receive the same message as their dining companion and creates a more personalised fortune cookie experience. As a result, the company has decided to utilise ChatGPT for its fortune content. Some examples of the fortunes generated by ChatGPT include:

  • “You will soon have a delightful encounter with a stranger who will add a pinch of spice to your life’s recipe”
  • “A harmonious melody will soon drift into your world, guiding you to dance with destiny”
  • “You will experience a serendipitous moment that will bring you closer to a long-held dream”
  • “Seek harmony within yourself, and the world around you will follow suit”

OpenFortune’s CEO Matt Williams said the most common feedback from consumers is that they want to see new, refreshed, unique fortunes.

“By harnessing the power of AI, we are revolutionising yet maintaining the traditional fortune cookie experience for consumers, while providing our advertising partners with seemingly endless creative capabilities,” he added.

OpenFortune‘s inventive approach to advertising combines the power of brand messaging with the nostalgic appeal of fortune cookies. By featuring brand messaging on the back of the fortune slip, OpenFortune provides a timely opportunity for advertisers to engage with consumers in an emotionally engaging manner.

While the integration of ChatGPT signifies OpenFortune’s commitment to continuous innovation, their copywriting team will remain intact as creative thinking ultimately drives the success of this innovative media format. AI-driven fortunes set a new standard for fortune cookies, allowing them to continue to captivate audiences for generations to come.

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