Samsung’s latest bespoke smart refrigerator: connected & customisable

Samsung unveils the newest addition to its bespoke home line, the Bespoke 4-Door Flex refrigerator with Family Hub+ software, a smart and customisable appliance.

Larger screen

The new fridge offers a larger display area than in previous models—a 32-inch, bezel-less FHD screen—from which users can access recipes and meal plans, listen to music, watch TV in the kitchen, access their favourite apps and more.

Samsung Bespoke 4-Door Flex refrigerator
Samsung‘s Bespoke 4-Door Flex refrigerator with Family Hub+ software

Family Hub Software

The 4-Door Flex Refrigerator features the company’s updated Family Hub+ software, enabling it to double as a home control centre for SmartThings, the company’s smart home platform and monitor the status of other kitchen appliances and smart home functionalities. In addition, users can access Samsung TV Plus and its over 190 free channels and use Google Photos as digital photo frame.

“We are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics.

Adaptable design

In keeping with the rest of Samsung’s bespoke appliances, the new refrigerator features a flat, minimalist design with a customis

able front panel available in both glass and stainless-steel finishes. Users are able to choose from a number of door colours to coordinate the look of their refrigerator with the rest of their kitchen. The fridge’s design is completed by an Auto Open Door featuring a recessed handle with a streamlined design and easy opening via a tap that releases the door.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of the year and a Family Hub+ software update will be available in 2023.

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