Berlin is to host the IFA Innovation Media Briefing (IMB) on 5th and 6th of July in “bbc Berlin Congress Centre”, Alexanderstr 11, 10178 Berlin. This event delivers the latest news, updates, and innovations, offering an exclusive preview of what’s to come at IFA 2023!

Programme Highlights

IMB boasts a diverse and engaging program designed specifically for media attendees. From informative breakfast briefings and captivating product spotlight sessions to dynamic live presentations, thought-provoking fireside chats, and interactive workshops, IMB covers a wide range of topics.

Attendees can expect a comprehensive overview of the trending themes, cutting-edge innovations, and standout products that will take centre stage at IFA in September. Meet with esteemed international guest speakers and renowned brands like Miele, BSH, Beurer, JURA, Kärcher, and SharkNinja.

Expanding Reach with an International Component

IMB goes beyond borders this year with the introduction of an exciting international component. This addition aims to expand IFA’s global reach, fostering connections among a diverse audience.

The event will be both in-person and digitally accessible, enabling attendees to engage with industry peers and professionals from around the world. Special sessions with an international focus will be live-streamed, ensuring that attendees can tap into a broader network and gain valuable insights into global trends and perspectives.